We’ve discussed the many methods travel nursing agencies utilize to obtain the contact information of healthcare professionals. Once they have the information, it goes in to a data base where it is put to use by the agency’s recruiters. The recruiter’s primary focus is to find candidates, determine their qualifications, sell them on travel nursing jobs they’re qualified for, and ensure that their submission profiles are completed.
To find candidates, recruiters post ads on job boards, utilize social networking, ask their current clients for referrals, and perhaps even write their own blog. However, the primary methods for finding candidates are email campaigns and call campaigns that are based on the agency’s current database of healthcare professionals. This is where all of that information that gets collected really comes into play.
Travel nurse sourcing with email campaigns
Recruiters will utilize the email addresses collected by the agency to engage in “email blasts.” Essentially, they send an email out to hundreds or even thousands of potential candidates in one blast. It’s a a great way to reach many potential candidates quickly and efficiently. They may even use email blast software that allows them to give the appearance that the email was sent specifically to you, even though it was a mass email. It’s a nice touch and tends to increase results.
Travel nurse sourcing with phone campaigns
However, in the agency’s eyes, nothing beats the phone. Call campaigns reign supreme at agencies. At most agencies, recruiters have to make a minimum number of calls per day. At some agencies, this minimum number can be 100 or higher. When you stop and consider that there a tons of agencies, with tons of travel nurse recruiters, you realize how and why you may receive so many calls per week once your contact information is compromised.
Now I don’t know how other recruiters handled their minimum call requirements, but I can tell you that if you put a resume, or anything for that matter, in front of me, the first thing I’d do is call the telephone number. That’s right; I’d call before I even knew anything about who I was calling. 8.5 out of 10 times, the number is going to be disconnected, or the call is going to voice mail where I can leave a quick message. While the phone is ringing, I can quickly review the resume, or any other data I might have. If someone answers, I can determine whether or not I’m able to help them in far less time than if I had taken the time to review the resume in detail and then tried to find an ideal position for a candidate that I hadn’t even talked to yet.
The point is, you will get called if you let your contact information get out there; you can count on it. Agencies and their recruiters operate efficiently. It’s much more efficient to quickly reach out to a candidate via phone or email and gauge interest than it is to research the candidate’s qualifications and interests before making the call. As we’ve mentioned before, this is why healthcare professionals and candidates may want to be very guarded with your contact information.